Fired Department of Homeland Security (DHS) Secretary Kristi Noem’s husband is allegedly a crossdresser with a “bimbofication” fetish for women whose gigantic breasts are augmented by saline and other cosmetic procedures, according to a bombshell report from the U.K. tabloid The Daily Mail

Bryon Noem, the former South Dakota governor’s husband, proclaimed online he covets “huge, huge ridiculous boobs,” according to the Mail and a report by the New York Post. His alleged fetish is notable considering his wife’s attempts to outlaw drag in her home state.

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Kristi Noem, the former DHS chief, is “devastated” by allegations that her husband is leading a cross-dressing “double life,” according to family sources cited by the Post.

“Ms. Noem is devastated. The family was blindsided by this, and they ask for privacy and prayers at the time,” Noem’s representatives told the right-wing outlet.

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Bryon Noem chatted up women online from the so-called “bimbofication” fetish scene, according to the Mail. The women, many of whom are adult film and entertainment performers, augment their appearance to achieve a “Barbie doll”-like appearance.

The report claims Bryon Noem shared hundreds of messages online with “bimbofied” models on a fetish site, and at least one photo of himself that features him wearing pink hot-pants and a flesh-colored, skin-tight suit. Enormous balloons under the garment mimic gigantic breasts with huge, improvised nipples.

Bryon Noem enthusiastically praised the women’s heavily augmented appearances, according to the Mail, which brought to mind his own wife’s augmented presentation since becoming a loyal MAGA acolyte.

As a red state governor currying favor with Donald Trump, Noem was transparent about altering her appearance to conform to MAGA beauty standards, documenting the transformation of her smile with veneers and whitening online, and using Botox and fillers extensively in her efforts to achieve so-called “Mar-a-Lago face.”

Noem has a long public history of hostility toward the trans and larger LGBTQ+ communities. As South Dakota governor, Noem’s efforts to promote herself to Trump by canceling a contract awarded to a transgender nonprofit — in line with the then-2024 presidential candidate’s anti-trans crusade — led to the state being forced to pay a $300,000 settlement to the group, and to Noem being forced to publicly apologize.

Noem enthusiastically signed laws banning gender-affirming care for minors in South Dakota, celebrated the passage of a bill barring transgender women and girls from sports, and signed the Religious Freedom Restoration Act, which sanctions discrimination against LGBTQ+ people.

Noem opposes marriage equality. 

The shock report piles on previous Washington conventional wisdom about Noem’s troubled marriage, including a widespread assumption that while DHS secretary, Noem was romantically involved with her defacto chief of staff and longtime and controversial Trump World fixture Corey Lewandowski, who is also married.

Beltway gossip fixated on the fleet of luxury jets Noem ordered for the department, appointed with fully furnished bedrooms that the department boss and her second may or may not have occupied at the same time on their extensive travels together across the U.S. and abroad.

Noem was fired after she told Congress that the president approved her spending hundreds of thousands of dollars on DHS ads that primarily featured her.

Her tenure also ended after widespread backlash against the president’s mass deportation campaign, which she oversaw, in which a federal immigration agent shot and killed Renee Good, a queer Minnesotan mother of three, as she drove away from him. Noem quickly referred to her as a domestic terrorist — and refused to take it back — even though the federal government has not proven that Good had any ties to such ideological groups.

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